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John Lusk and Kyle Harrison seemed slightly out of their minds when, unlike their fellow MBAs, they skipped on flashy, lucrative offers from dot-coms to become entrepreneurs. Specifically, to produce and sell a computer mouse designed to look like a golf-club head (a state-of-the-art titanium driver to be exact). "I wanted to feel the pain of starting a company," Lusk writes in this clear and insightful memoir, "to go into debt, have my ego crushed and experience first-hand the thrill of working like a dog for months without a paycheck." Since he also expected to make a million in two years, it's not surprising that all these come to pass. The duo struggle with the fundamentals of making and selling, run-ins with typhoons, shabby off-shore manufacturing, and soon dot-com envy sets in. But when the dot-coms start going belly-up, this little-retail-product-company-that-could shows that the basics of business still apply--a handy lesson for those wondering what happened after the dot-com crash, as well as any would-be entrepreneurs wanting to make a go of it.
This hardback book is in good condition.
We are so excited to welcome you into our world! This store is a dream come true for my daughter Shaye. I'm so blessed to be on this journey with her. It all started with a bookstore and then we decided to expand to encompass all of the things we love. We hope you enjoy shopping at our Book and Christian Store.
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